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Custom IDX Tools Increase Efficiency and Visibility for Broker Richard Marcus’ Integrated Website
Custom IDX Tools Increase Efficiency and Visibility for Broker Richard Marcus’ Integrated Website
IDX, Inc. | 24 Sep 2008
IDX, Inc. is happy to announce the addition of Richard Marcus with GMAC Real Estate Professionals in Middletown, Del. to the growing list of real estate professionals electing to customize the search function of their website with IDX Broker software. The custom IDX solution is able to pull out the raw listing data from both TREND MLS (TREND) and Metropolitan Regional Information Systems (MRIS) and format it to be an integrated and easily searchable part of Marcus’s website. Data and search options are completely customizable and can be displayed in any way that Marcus sees fit and gives him administrative control over the content.
The administrative log-in page of, accessible to the primary account holder for a single-user license, offers many helpful tools and options for Marcus to create a truly unique search experience for his clients. Custom CSS and global, page, and category wrappers accessible on the ‘customize’ tab allow him complete control over the seamlessly incorporated look of the MLS data on his site, while an ‘advanced search’ section allows him to control the search options and interactive IDX search tools displayed to his clients such as schools, fireplace, garage, attic, and style of home. A new lead management section allows Marcus to view contact information from clients who perform a search and elect to save their search by signing up for automatic email updates from either MLS.
In addition to helping him improve efficiency on his site with the use of this custom IDX solution, IDX Broker also offers tools to help Marcus make his website and listings more visible to those browsing the internet and popular real estate search engines. Marcus can syndicate his listings to popular real estate search engines such as Real Estate For Sale Network, Prop Smart, Zillow, and Google Base by creating custom XML codes for his listings. Dynamic title tags on the details page allows him to take dynamic content from each listing in an effort to make the page title more relevant and increase the chances of being picked up by a search engine and ultimately increase the number of potential clients viewing his listings.
About Richard Marcus
“Richard Marcus is the Co-Owner and Broker of Record of GMAC Real Estate Professionals. He has been serving Delaware, Maryland, and Pennsylvania since 1978 and was recently approved as a Broker in the State of Georgia and Virginia. He is currently a member of five REALTOR® Boards throughout Delaware, Pennsylvania, and Maryland; He also belongs to several MLS systems throughout GMAC Real Estate Professionals Selling Area. Richard has been the Owner, President, and Vice President of other Real Estate companies during his 30-year career, but none of them were as exciting to him as GMAC Real Estate Professionals, primarily because GMAC Real Estate Professionals is on the Cutting Edge of many New and Innovative Developments in Buying and Selling Real Estate. Richard believes in delivering Premier Service to his Clients and expects all his Sales Partners to deliver the same.”
About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc., please visit www.idxbroker.com.
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