adCore™ Announces Full Yahoo! Search API Implementation

Podium Advertising Technologies | 27 Aug 2008

Online advertising technology taking marketers to a new level of performance and efficiency.

Podium Ad Technologies has announced the full integration of Yahoo! Search™ Marketing for adCore™ V3.0, an online advertising technology developed for direct marketers and SEM agencies to fully automate Search Engine Marketing campaigns.

adCore™ now contains the ability to automatically launch and update campaigns based on current website data to the Yahoo! Search™ Marketing platform. The version update provides marketers with more time for management and less time spent on campaign creation and updates.

Yahoo! Search accounts for 21% of the total search in the United States and is therefore a highly relevant addition to the adCore™ platform. Through the Yahoo! Search™ API, adCore™ is seeking to provide clients with direct access to this portion of search inventory in addition to Google.

“Yahoo! Search™ integration within adCore™ adds a new opportunity for marketers to reduce time required to have campaigns created and optimized. With the new update the adCore™ system is now one of the most complete solutions on the market.” Omri Brill, CEO, Podium Advertising Technologies.

adCore™ is an online advertising technology used to automate the search engine marketing process for e-commerce based websites. Site owners and marketers are provided with the capability to synchronize current inventory levels with online campaigns by syncing the site's database with the adCore™ system. This campaign management process allows sites to dynamically insert prices of products along with relevant data within text ads.

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adCore™ is a registered trademark of Podium Ad Technologies Ltd. in Israel and/or other countries.

About Podium Advertising Technologies
Founded in 2003, Podium Advertising Technologies is involved in software development in the field of online paid search advertising.

Our goal at Podium is to fully automate the online paid search advertising process and achieve technological superiority by supplying a comprehensive software solution covering all aspects of industry activity, which is both easy to use and affordable in price.

For more information on Podium Advertising Technologies:
http://www.podiumadtech.com

Press Contact:
Yehuda Blumenfeld
Podium Advertising Technologies Ltd.
Tel: +972-3-566-3444
Fax: +972-3-566-3434
Email: yehuda@podium.co.il
www.podiumadtech.com

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