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TechNavio Announces the Publication of Its Research Report – Global Location-based Search and Advertising Market 2012-2016


TechNavio Announces the Publication of Its Research Report – Global Location-based Search and Advertising Market 2012-2016

TechNavio | 17 Feb 2013

TechNavio today launched its report Global Location-based Search and Advertising Market 2012-2016 based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers’ understanding of the significant trends impacting this market.

Commenting on the report, an analyst from TechNavio’s Telecom team said: ”Currently, many big retail, restaurant, food, beverage, and travel companies are investing in location-based advertising to attract potential customers. For instance, in China, Starbucks Corp. tied up with Jiepang API, the leading Chinese location-based platform developer and service provider, for its Valentine’s Day offers. Similarly, in the US, McDonald’s promotes its products and prices through an iAd campaign. Further, as the results of the location-based campaigns are encouraging, an increasing number of advertisers are feeling more comfortable investing in location-based mobile advertising. In addition to this, as location-based advertisements are bringing about a change in marketing perceptions and investment in new technologies and creative concepts, more big brands are adopting location-based advertising.”

According to the report, one of the major drivers is the increasing use of location-based application enabled mobile media. Earlier, smartphones were mostly used for voice and internet browsing purposes. However, equipped with more functionalities and applications, the latest smartphones are capable of performing several other tasks. This allows users to run location-based services such as location finder and navigation software in their mobile devices.

Further, the report reveals that the increasing concern about privacy is one of the major challenges confronting this market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. For further information on this report, please visit http://www.technavio.com/content/global-location-based-search-and-advertising-market-2012-2016

TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic market research reports on niche and emerging technologies. For more information on our Telecom market research, please visit http://www.technavio.com/telecom

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